Type: Photography Exhibition
Date: August - November, 2023
Location: LINEA (Saigon, Vietnam)
Tasks: Photography, Interior, Packaging & Graphic Design
We redesigned the interior from café set-up to gallery with only 2 benches.
Our focus was to create a walkable & open space for human interaction, rather than just looking at exhibition.

We organized the photos from morning to night & placed them on average human eye-level in one single line to replicate a 35mm film strip.
By doing this, when walking from left to right, the exhibition gives a general visual representation of every day Japan.

The photos were printed on 14x21cm on high quality art paper.
Window Display
Window Display
Postcard Pack
Postcard Pack
Information Wall
Information Wall
For merchandise, we designed a postcard pack including 12 postcards.
The packaging features a red dot, which is also used for the window display, blind embossing and tear-open.